Web Latest: News

This is a very hot topic at the moment & the team at E-Consultancy have recently put a great article together explaining how to make the decision. Based on your company & your customers & which option is most likely to engage them & bottom line deliver the best return on investment.

“Should you build a native app or a mobile website? The answer depends on who you ask, and there’s a very good chance that the person you ask will have very strong feelings one way or the other.”

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An interesting article from Econsultancy about the latest M-Commerce trends. A third of smartphone owners have used their device to buy a product online, according to a new survey.

The study by EPiServer found that a further 26% had bought something online using an app.

The findings show that mobile commerce is becoming more important in the UK, with consumers increasingly using mobiles to engage with brands, find information and make purchases.

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We’re here at the Mobile Conference at the Eden Project in Cornwall.

We’re looking forward to some insightful presentations from some great speakers including Aren Grimshaw – social media guru, Rob Edlin – SEO guru, Toby Parkins – Developer, Dan Parker – Firetext SMS Marketing, Stafford Sumner – Jarrang Email Marketing, Geoff King on Engaging Mobile coversations and Andrew Walker on the importance of Content Marketing.

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There has been a lot of info about Social media published with ‘Gurus’ popping up everywhere. Now with the relatively recent emergence of Mobile browsing though Smart phones the internet & commerce landscape is changing.

How much of an impact will this new emerging mobile technology have on the future of the internet and eCommerce? The below video was created by The Economist for their Media Convergence Forum and offers some perspective on the subject. (more…)