How Men & Women Shop Online
Wednesday, December 21st, 2011
It’s no surprise that Men & Women shop differently online & that they respond to different information & triggers. What is key is knowing who your customer base is; ratio of men to women & age range etc… When you have this information you can tweak/refine your site to appeal to your ‘Vanilla’ customer & so improve their shopping experience with you resulting in better conversion rates, higher average order values, repeat purchases & verbal recommendations to friends & colleagues.
We’ve been looking into how Facebook & E-Commerce can work together & can deliver sales for our clients. Using both F-Commerce (Having all your product available to purchase on your Facebook page) & using Facebook Connect to reduce the barrier to sale (by allowing users to register/login to your site using their Facebook account details.)
Bouncy Happy People’s new site successfully launched on the 23rd of September on the Magento Community E-Commerce platform.
F&W Media have selected NetInsight for the development of 3 new Magento Enterprise stores including an in-depth integration with their back office solution ‘Priam’. F&W Media International is a community-focused, creator of content (for books, e-books and digital downloads) and marketer of products and services for hobbyists and enthusiasts.