We launched the new site for Lords back in July 2010, this was Lords second venture into e-commerce, their 1st site did not deliver what they as a client required & we were brought into deliver a very scalable solution to handle a huge product range of 40,000 sku’s on the Magento Community edition.
It’s no surprise that Men & Women shop differently online & that they respond to different information & triggers. What is key is knowing who your customer base is; ratio of men to women & age range etc… When you have this information you can tweak/refine your site to appeal to your ‘Vanilla’ customer & so improve their shopping experience with you resulting in better conversion rates, higher average order values, repeat purchases & verbal recommendations to friends & colleagues.
Since launching their new E-Commerce site in mid September this year Bouncy Happy People have seen a significant increase in their E-Commerce Conversion Rate and Average Order Value. Their Bounce Rate has also dropped significantly. These improvements in performance have meant that they have seen a significant percentage increase in revenue generated via their new Magento E-Commerce store.
One of our resident CRO experts Matt has decided to do a series of articles on the impact web copy has on you website conversion rate. This is the final post in this series documenting thoughts & things learnt from the copy writing course he attended. To see previous posts check here and here.
To read the next in this series of articles go to our Conversions Rate Optimisation site Clicks2Conversions
