Mobile Apps Vs Mobile friendly sites for E-Commerce
This is a very hot topic at the moment & the team at E-Consultancy have recently put a great article together explaining how to make the decision. Based on your company & your customers & which option is most likely to engage them & bottom line deliver the best return on investment.
“Should you build a native app or a mobile website? The answer depends on who you ask, and there’s a very good chance that the person you ask will have very strong feelings one way or the other.”
Below is a snippet from the article:
Yes, the native versus web debate is still alive and well, and those on both sides are still ready to throw down over their beliefs.
The arguments can get pretty creative. For instance, Frog creative director Scott Jenson recently wrote:
“The problem with apps, and by this I mean native apps that must be downloaded to your phone, is that they are just becoming too much trouble to organise and maintain. It’s just not realistic to have an app for every store you go to, every product you own and every website you visit.”
It’s a curious argument. After all, one could easily make the statement, “The problem with websites is that they are just becoming too much trouble to organise and maintain. It’s just not realistic to have a website for every store you go to and every product you own”.
For those looking for more pragmatic and less ideological guidance on how native apps and mobile websites fit into their digital strategies, here are three rules to live by.
To read the full article Click Here
Tags: app, m-commerce
