We launched the new site for Lords back in July 2010, this was Lords second venture into e-commerce, their 1st site did not deliver what they as a client required & we were brought into deliver a very scalable solution to handle a huge product range of 40,000 sku’s on the Magento Community edition.
It’s no surprise that Men & Women shop differently online & that they respond to different information & triggers. What is key is knowing who your customer base is; ratio of men to women & age range etc… When you have this information you can tweak/refine your site to appeal to your ‘Vanilla’ customer & so improve their shopping experience with you resulting in better conversion rates, higher average order values, repeat purchases & verbal recommendations to friends & colleagues.
This is a very hot topic at the moment & the team at E-Consultancy have recently put a great article together explaining how to make the decision. Based on your company & your customers & which option is most likely to engage them & bottom line deliver the best return on investment.
“Should you build a native app or a mobile website? The answer depends on who you ask, and there’s a very good chance that the person you ask will have very strong feelings one way or the other.”
iStock have been trading on eBay for 4 years and combine both premium branded hair care products at substantially discounted prices, with 1st class customer service levels and fast delivery. They have a fantastically successful eBay operation turning over six figures annually but now want to take this success across to an E-Commerce operation.
An interesting article from Econsultancy about the latest M-Commerce trends. A third of smartphone owners have used their device to buy a product online, according to a new survey.
The study by EPiServer found that a further 26% had bought something online using an app.
The findings show that mobile commerce is becoming more important in the UK, with consumers increasingly using mobiles to engage with brands, find information and make purchases.
We’ve been looking into how Facebook & E-Commerce can work together & can deliver sales for our clients. Using both F-Commerce (Having all your product available to purchase on your Facebook page) & using Facebook Connect to reduce the barrier to sale (by allowing users to register/login to your site using their Facebook account details.)
Since launching their new E-Commerce site in mid September this year Bouncy Happy People have seen a significant increase in their E-Commerce Conversion Rate and Average Order Value. Their Bounce Rate has also dropped significantly. These improvements in performance have meant that they have seen a significant percentage increase in revenue generated via their new Magento E-Commerce store.
Shadow Horse Saddlery is a business specialising in horses, riding equipment and clothing. They sell only quality goods at fair prices and have personal experience with each and every brand stocked.
Over the last 10 years they have built up knowledge and experience in the needs of horses and their owners/riders. They are fully BETA certified to fit safety equipment (riding hats & body protectors) and aim to provide the right product for the purpose.
We’re looking for an experienced PHP Developer to be responsible for the technical delivery of multiple high specification e-commerce websites using the Magento E-Commerce platform for a range of local, national and international clients.
At NetInsight we pride ourselves on providing a creative, flexible and motivating environment for our staff because we know that if the staff are happy then the client is going to get a great service.
Retailers should be leveraging information about an individual’s
The Predictive intent system allows you to learn about customers preferences and serve up information and products that is tailored to their interests.
Serving up relevant information will remove barriers to sale and ultimately increase the conversion rate.
34% increase in conversion rate based on results from 60 Magento websites using Predictive intent.
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