We launched the new site for Lords back in July 2010, this was Lords second venture into e-commerce, their 1st site did not deliver what they as a client required & we were brought into deliver a very scalable solution to handle a huge product range of 40,000 sku’s on the Magento Community edition.
It’s no surprise that Men & Women shop differently online & that they respond to different information & triggers. What is key is knowing who your customer base is; ratio of men to women & age range etc… When you have this information you can tweak/refine your site to appeal to your ‘Vanilla’ customer & so improve their shopping experience with you resulting in better conversion rates, higher average order values, repeat purchases & verbal recommendations to friends & colleagues.
Vanessa co-founded Isabella Oliver whilst pregnant with her first child after finding it extremely difficult to buy stylish and contemporary clothing to wear during pregnancy. Vanessa’s extensive experience in lingerie design has given her the ability to flatter every curve of a woman’s figure. The range was hugely successful and favoured by A-listers; Angelina Jolie, Jennifer Lopez, Heidi Klum, Jessica Alba, and Gwen Stefani have all been seen wearing her designs.
Here at NetInsight we have just signed a partnership this week with Predictive Intent (http://www.predictiveintent.com/) (more…)
The Team over at Econsultancy have pulled together a great post covering everything you could ever need to know about improving your checkout process to increase conversions & reducing abandoned carts. (more…)
One of our resident CRO experts Matt has decided to do a series of articles on the impact web copy has on you website conversion rate. This is the final post in this series documenting thoughts & things learnt from the copy writing course he attended. To see previous posts check here and here.
To read the next in this series of articles go to our Conversions Rate Optimisation site Clicks2Conversions
After attending a great course on Writing for Business, one of our CRO experts Matt has decided to do a series of articles on the impact web copy has on you website conversion rate.
To read the next in this series of articles go to our Conversions Rate Optimisation site Clicks2Conversions
After attending a great course on Writing for Business, one of our CRO experts Matt has decided to do a series of articles on the impact web copy has on you website conversion rate. (more…)
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