33% of smartphone users have made a purchase using their phone
An interesting article from Econsultancy about the latest M-Commerce trends. A third of smartphone owners have used their device to buy a product online, according to a new survey.
The study by EPiServer found that a further 26% had bought something online using an app.
The findings show that mobile commerce is becoming more important in the UK, with consumers increasingly using mobiles to engage with brands, find information and make purchases.
A majority of UK consumers (59%) now own a smartphone and 18% have a tablet device, so the market is too big to ignore for online retailers.
However, the results show that some retailers have to work on improving their mobile offering.
The survey aimed to find out how consumers and marketers are using mobile sites and apps. For the consumer survey EPiSurver interviewed 1,000 people, while for the marketers survey it interviewed 200 senior UK marketing executives.
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Tags: m-commerce
