271% Increase in Revenue for Lords of Notting HIll
We launched the new site for Lords back in July 2010, this was Lords second venture into e-commerce, their 1st site did not deliver what they as a client required & we were brought into deliver a very scalable solution to handle a huge product range of 40,000 sku’s on the Magento Community edition.
The new site we delivered had an immediate impact on the company’s sales & statistics increasing their site wide ecommerce conversion rate by 300%. Since then we have worked hard to continuously improve the site & it’s functionality & usability.
Statistical improvements of the new site over the last 12 months:
October 21, 2011 – November 21, 2011 compared to October 21, 2010 – November 21, 2010:
- Pages/Visit + 73%
- Bounce Rate – 67%
- Avg. Time on Site + 6.32%
- E-Commerce Conversion Rate + 21%
- Number of Transactions + 237%
- Average Order Value + 10%
- Total Revenue + 271%
As you can see the increase over this 30 day period in 2010 compared to 2011 is substantial across a number of the key statistical indicators. We’d love to take all the credit for the 271% increase in revenue however this is a combined effort with the PPC & SEO agencies Affinity New Media & Strategy Internet Marketing with whom we’ve been working very closely.
The statistics we’re most proud of is the 67% reduction of the Bounce Rate, the 73% increase in pages per visit & the 21% increase in E-Commerce conversion rates.
Live Site – http://www.lordsofnottinghill.co.uk/
For more information on how we have achived these ongoing improvements to the Lords site & what we could do for you please Click Here to contact us.
