We launched the new site for Lords back in July 2010, this was Lords second venture into e-commerce, their 1st site did not deliver what they as a client required & we were brought into deliver a very scalable solution to handle a huge product range of 40,000 sku’s on the Magento Community edition.
It’s no surprise that Men & Women shop differently online & that they respond to different information & triggers. What is key is knowing who your customer base is; ratio of men to women & age range etc… When you have this information you can tweak/refine your site to appeal to your ‘Vanilla’ customer & so improve their shopping experience with you resulting in better conversion rates, higher average order values, repeat purchases & verbal recommendations to friends & colleagues.
This is a very hot topic at the moment & the team at E-Consultancy have recently put a great article together explaining how to make the decision. Based on your company & your customers & which option is most likely to engage them & bottom line deliver the best return on investment.
“Should you build a native app or a mobile website? The answer depends on who you ask, and there’s a very good chance that the person you ask will have very strong feelings one way or the other.”
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