Multivariate Testing

Are you ready to sky rocket your conversion rates? Multivariate Testing analyses multiple web page variants simultaneously.

Testing Multiple Page Elements and Multiple Element Variants = Higher Conversion Rates!

 

What is Multivariate Testing?

Multivariate testing or multi-variable testing is a process by which more than one combination of elements on a web page are tested. In simple terms, numerous A/B split tests are performed on one page at the same time. Multivariate testing can theoretically test the effectiveness of limitless combinations .

 

How Does Multivariate Testing Work?

The most important thing to do is to split up your web page into elements and variants. Then from there decide which of those elements and variants have the most impact on your conversion goals and how they can be improved.

The great thing about multivariate testing is that allows you to test multiple elements, by using a series of variants at the same time.
i.e. ‘buttons + images’ or ‘images + headlines’ or even ‘buttons + images + headlines’

Some example variants:

 

However, due to the number of possible combinations (multiple elements and variants), Multivariate testing has the potential to get very complicated.

 

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