We decided to come up with the ‘Google Analytics Top 10 Plugins & Hacks’ once we had got to grips with Google Analytics new Enterprise Class features. Since then we have been on the lookout for the best plugins & hacks so you can get the very best out of Google Analytics. (more…)
If you run Online Marketing campaigns such as PPC, SEO, Affiliate or Email, landing pages are critical to their success. It is equally important to spend as much time developing your Landing Pages as it is developing the campaigns themselves.
Why put all that time, effort & money into sending traffic to your website if you aren’t making sure the page your visitor hits is optimised and shows them exactly what they are looking for!
As eBusiness consultants , we have seen what works and what doesn’t.
Here are our Top 5 Tips for creating successful landing pages that will ensure your Online Marketing gets you the best ROI.
1. Keep It Simple.
Todays on-line marketplace is fast paced and visitor attention spans are at their lowest. Visitors will spend very little time searching a page to see if you have what they are looking for. Your Landing Pages need to be very focused and simple.
Round Up
* Use short paragraphs
* Bullet points
* Use value propositions
2. Obvious Navigation
When a visitor has arrived at your Landing Page, they will probably have been directed from one of your PPC, SEO, Affiliates or Emails campaigns. It is essential they know where they are and how to navigate out.
Write at the top of the landing page exactly where they’ve landed so the visitor knows they are in the right place.
3. Don’t Over Complicate the Page
You don’t need to try to wow your visitors with lots of flashy videos or Flash animation. This will frustrate your visitors because all they want is the key information they were searching for, not how clever your web team are!
Again, keep it simple!
4. Spread your Calls to Action
Different visitors behave differently; some act quickly, meaning you want your call to action at the top of the page, whilst others want to take everything in and will scroll down the whole page and then take action. Therefore your main calls to action must have links at the top, bottom and in between. Make it easy for visitors to take action whenever they’re ready.
5. Try It, Measure It, Change It
Your Landing Page will not be perfect 1st time round. Ensure you have tracking installed like Google Analytics (free) and use additional tools like Google Web Optimiser (free). Track what your visitors do when they get on your site, where they click, when they exit, and which calls to action are the most effective.
Based on this information, make changes to your Landing Page to reduce exits, dead links, and improve click through and conversions rates.
Overview
You will never know exactly what is going to work best with regards to Internet marketing and specifically landing pages; trends are always changing. Your visitors are always different and their level of sophistication is growing rapidly. The technology is changing quickly and how we use online and landing pages is a work in progress.
One major trend is that offers to visitors are becoming more and more specific because the more specific the offer, the higher the conversions rate and the more qualified the lead.
It is better to have more specifically targeted landing pages ,than fewer general landing pages. So put the time into being specific and getting high quality leads rather than being lazy with your marketing chasing loads of low quality leads!
