Google Releases Enterprise Class Features for Analytics
For the last year the Google Analytics team have been gathering feature requests from customers, web analytics experts and users of other web analytics tools. This was in order to find out what additional functionality Google Analytics needed to make it more powerful, flexible, and useful as a web analytics tool.
At the latest eMetrics Summit today, Google Analytics unveiled the new functionalities that are a major upgrade to Google Analytics. These new features are gradually being released in beta in all accounts. They will allow users to gain much richer insights into website traffic and make it easier to discover, create, and access important metrics.
They are in brief; Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called “Motion Charts,” and an updated user and administrative interface.
For the full write up visit the Google Analytics Blog, which has all the detailed info, videos and release info. Alternatively see the YouTube Play list
Tags: Advanced Segmentation, Custom Reports, Data export API, Google Analytics, Google Enterprise Class, integrated reporting for AdSense publishers, Motion Charts
October 31st, 2008 at 1:05 pm
Great post Guys, this new functionality is certainly going to worry the other analytics product retailers in the industry.
It does however, again pose the question with regards to the amount of data being collected by Google.