Free Web Insights

We decided to come up with the ‘Google Analytics Top 10 Plugins & Hacks’ once we had got to grips with Google Analytics new Enterprise Class features. Since then we have been on the lookout for the best plugins & hacks so you can get the very best out of Google Analytics. (more…)

4Q, is an Avinash Kaushik and iPerceptions collaboration, it is a simple free survey solution that lets you ask the all-important questions to your website visitors, and gives you real-time, complete access to the results. (more…)

News that users of Skype in China are having their communications monitored for political content such as “democracy”, “Taiwan independence” & “Tibet” has recently been reported.

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BT to roll out testing of a controversial online ad monitoring service branded ‘BT Webwise’. (more…)

Facebook releases v2 of it’s iPhone application just in time to hit their promised end of September deadline. (more…)

Google, Microsoft and many other companies have been pushing for the FCC to make TV white space frequencies available for broadband purposes whilst others attempt to stop it. (more…)

Facebook Connect after many months of hacking has finally been released! So what is this Facebook Connect and what does it mean for the average internet user? (more…)

It’s only been 48 hours since news of bank mergers begun to leak out, but already potential domain names corresponding these mergers are being hoarded and sold on eBay. (more…)

With all the problems of the current National & Global economy many people in the industry would have predicted that TV advertising was going to suffer. This along side the predicted ‘Death of TV’ which has been speculated over for years due to the accountability offered by digital advertising, making television advertising a lot less compelling.

However in a report in AdWeek, “national advertisers are expected to finalize fourth-quarter prime-time upfront advertising ‘holds’ to ‘orders’ of more than $2 billion.“

AdWeek then goes on to say that :
“…most advertisers will not abandon national television in the fourth quarter, with just about every marketer planning to spend as much, or even more, than they committed in the May upfront.“

This has obviously got many people in the industry confused, but it would seem there is an easy explanation; one of the media buyers, AdWeek spoke to, believes that the main contributor to the surprisingly buoyant television advertising market is the digital advertising market.

“One media buyer said he believes the broadcast networks’ ability to offer digital ads as an extension of TV buys also has motivated many advertisers to stick with Plan A. ‘I sense clients are realizing that TV and digital ads are very complementary, and driving TV viewers to a Web site for more information can help close a sale,’ the buyer said.“

If this is true then this can only be good news for everyone, and it would suggest that there is a definite opportunity for advertisers who offer multi-platform advertising deals TV, Web, Magazines, Newspapers etc…

To put it simply digital doesn’t need to be positioned as a superior competitor to broadcast, print, etc… but in fact part of the mix, just another advertising medium!

It stands to reason that the companies who will benefit most from this “integrated advertising” are broadcast networks and other big media companies. However this does not rule out the smaller guys, who as long as they act smart can also look to combine the best of all worlds.

In more recent years that the worlds of media and advertising have become highly-specialized and those who will thrive in the media and advertising business today will be those who focus their energies on taking advantage of synergies, not those who are focused on creating conflicts.

To talk to a completely impartial eBusiness consultant call 0800 6226 975 or contact us here.

We recently posted about the new release of Google Chrome where we went into detail about the features & functionality it has built in, however what we (and Google) didn’t spot but you the eagle eyed bloggers did, was their unreasonable terms of service.

More specifically ‘Section 11 of Google Chrome’s terms of service attempts to give Google rights to any user-generated content “submitted, posted or displayed on or through” the browser.’

It would seem that Google have been inundated with complaints about this, and a Google spokes person explained the oversight below;

“You’ll notice if you look at our other products that many of them are governed by Section 11 of our Universal Terms of Service. This section is included because, under copyright law, Google needs what’s called a “license” to display or transmit content.

So to show a blog, we ask the user to give us a license to the blog’s content. (The same goes for any other service where users can create content.) But in all these cases, the license is limited to providing the service. In Gmail, for example, the terms specifically disclaim our ownership right to Gmail content.

So for Google Chrome, only the first sentence of Section 11 should have applied. We’re sorry we overlooked this, but we’ve fixed it now, and you can read the updated Google Chrome terms of service. If you’re into the fine print, here’s the revised text of Section 11:

11. Content license from you
11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services.“

This will of course take some time to be copied across the 40+ languages, but we feel this is a fair response and the right outcome has been achieved!