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Archive for the ‘Social Networking’ Category

Facebook ‘Not About Maximising Profit’

Monday, October 13th, 2008

Talking to the BBC, Mark Zuckerberg, founder of Facebook reveals that his mission is not about maximising profit but letting users ’share more information and connect’.  (more…)

Need to Surf in Private? Turn on “Porn Mode”!

Friday, October 3rd, 2008

IE8 ‘In Private’ browser privacy functions have put the cat among the pigeons in the online advertising world. (more…)

Facebook releases v2 of it’s iPhone Application

Tuesday, September 30th, 2008

Facebook releases v2 of it’s iPhone application just in time to hit their promised end of September deadline. (more…)

Facebook Connect, Finally Hits The Big Wide Web

Monday, September 22nd, 2008

Facebook Connect after many months of hacking has finally been released! So what is this Facebook Connect and what does it mean for the average internet user? (more…)

Vital Update to Google Chrome terms of service

Wednesday, September 10th, 2008

Google Chrome

We recently posted about the new release of Google Chrome where we went into detail about the features & functionality it has built in, however what we (and Google) didn’t spot but you the eagle eyed bloggers did, was their unreasonable terms of service.

More specifically ‘Section 11 of Google Chrome’s terms of service attempts to give Google rights to any user-generated content “submitted, posted or displayed on or through” the browser.’

It would seem that Google have been inundated with complaints about this, and a Google spokes person explained the oversight below;

You’ll notice if you look at our other products that many of them are governed by Section 11 of our Universal Terms of Service. This section is included because, under copyright law, Google needs what’s called a “license” to display or transmit content.

So to show a blog, we ask the user to give us a license to the blog’s content. (The same goes for any other service where users can create content.) But in all these cases, the license is limited to providing the service. In Gmail, for example, the terms specifically disclaim our ownership right to Gmail content.

So for Google Chrome, only the first sentence of Section 11 should have applied. We’re sorry we overlooked this, but we’ve fixed it now, and you can read the updated Google Chrome terms of service. If you’re into the fine print, here’s the revised text of Section 11:

11. Content license from you
11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services.

This will of course take some time to be copied across the 40+ languages, but we feel this is a fair response and the right outcome has been achieved!

Google Chrome, Google to compete with FireFox & IE

Wednesday, September 3rd, 2008

The Google machine has rolled out another huge leap forward for the Search Engine giant Google Chrome

This new browser is set to throw a spanner in the works for the big players in the market namely Internet Explorer, FireFox & Safari, as Google is such an trusted and established brand we’re sure the take up from the industry will be huge and this will very quickly filter down to the home users.

Why Did Google Release Chrome?

This is what they have said:

“Since we spend so much time online, we began seriously thinking about what kind of browser could exist if you started from scratch and built on the best elements out there. We realised that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.”

We have had quick play around with the new browser and so far it’s all looking good, the browser although laid out slightly different to others, is easy to use, intuitive and has very fast loading times. Considering this is a Beta launch we didn’t find any obvious issues that the general web user might run into.

What does it Do?

Basically it does what every other Web Browser does, however they have designed this from scratch with the future of the internet in mind so it’s been done to maximise the use of Video, games, applications, interactivity etc…

Here is a list if features:

# One box for everything
# New Tab page
# Application short cuts
# Dynamic tabs
# Crash control
# Incognito mode
# Safe browsing
# Instant bookmarks
# Importing settings
# Simpler downloads

Click Here For Videos

What Does It Do Better?

The Primary design goals of Google Chrome were improvements in security, speed and stability compared to existing browsers:

Security

Blacklists

Chrome periodically downloads updates of two blacklists (one for phishing and one for malware) and warns users when they attempt to visit a harmful site. This service is also made available for use by others via a free public API called “Google Safe Browsing API”. In the process of maintaining these blacklists, Google also notifies the owners of listed sites who may not be aware of the presence of the harmful software.

Sandboxing
Each tab in Chrome is sandboxed to “prevent malware from installing itself” or “using what happens in one tab to affect what happens in another”. Following the principle of least privilege, each process is stripped of its rights and can compute but can not write files or read from sensitive areas (e.g. documents, desktop)—this is similar to “Protected Mode” that is used by Internet Explorer 7 on Windows Vista. The Sandbox Team is said to have “taken this existing process boundary and made it into a jail”[11]; for example malicious software running in one tab is unable to sniff credit card numbers, interact with the mouse or tell “Windows to run an executable on start-up” and will be terminated when the tab is closed. This enforces a simple computer security model whereby there are two levels of multilevel security (user and sandbox) and the sandbox can only respond to communication requests initiated by the user.[9]

Plugins
Plugins such as Adobe Flash Player are typically not standardised and as such cannot be sandboxed like tabs. These often need to run at or above the security level of the browser itself. To reduce exposure to attack, plugins are run in separate processes that communicate with the renderer, itself operating at “very low privileges” in dedicated per-tab processes. Plugins will need to be modified to operate within this software architecture while following the principle of least privilege.[9]

Speed

JavaScript
The Javascript virtual machine was considered a sufficiently important project to be split off (like Adobe/Mozilla’s Tamarin) and handled by a separate team in Denmark. Existing implementations were designed “for small programs, where the performance and interactivity of the system weren’t that important” but web applications like Gmail “are using the web browser to the fullest when it comes to DOM manipulations and Javascript”. The resulting V8 JavaScript engine has features such as hidden class transitions, dynamic code generation, and precise garbage collection.[9] Tests by Google show that V8 is about twice as fast as Firefox 3 and the Safari 4 beta.[12]

Several websites have performed benchmark tests using the Sunspider JavaScript Benchmark tool as well as Google’s own set of computationally intense benchmarks, which includes ray tracing and constraint solving.[13] They unanimously report that it performs much faster than all competitors, including Safari, Firefox 3, Internet Explorer 7 and Internet Explorer 8.[14][15][16][17] While Opera has not been compared to Chrome yet, in previous tests, it has been shown to perform a bit slower than Firefox 3, which in turn is slower than Chrome.[18][19]

Stability

Multiprocessing
The Gears team were considering a multithreaded browser (noting that a problem with existing web browser implementations was that they are inherently single-threaded) and Chrome implemented this concept with a multiprocessing architecture similar to the one developed by Opera in 1994, or that recently implemented by Internet Explorer 8. A separate process is allocated to each task (tabs, plugins, etc.), as is the case with modern operating systems. This prevents tasks from interfering with each other, which is good for both security and stability; an attacker successfully gaining access to one application does not gain access to all, and failure in one application results in a Sad Tab screen of death, similar to the well-known Sad Mac. This strategy exacts a fixed per-process cost up front but results in less memory bloat overall as fragmentation is confined to each process and no longer results in further memory allocations.[citation needed]

Task Manager
Chrome features a process management utility called the Task Manager which allows the user to “see what sites are using the most memory, downloading the most bytes and abusing [their] CPU” (as well as the plugins which run in separate processes) and terminate them.[9]

User interface

The main user interface includes back, forward, refresh, bookmark, go and cancel options. The options are similar to Safari, while the settings location is similar to Internet Explorer 7/8. The minimize, maximize and close window buttons are based on Windows Vista.

Gears
Chrome includes Gears which adds developer features that may or may not become web standards, typically relating to the building of web applications (including offline support).[9]

New Tab Page
Chrome replaces the browser home page which is displayed when a new tab is created with a New Tab Page. This shows[20] thumbnails of the nine most visited web sites along with the sites most often searched, recent bookmarks and recently closed tabs.[9] This concept appeared first with Opera’s Speed Dial.

Omnibox
The Omnibox is the URL box at the top of each tab, based on the one in Opera. It includes autocomplete functionality but will only autocomplete URLs that were manually entered (rather than all links), search suggestions, top pages (previously visited), popular pages (unvisited) and text search over history. Search engines can also be captured by the browser when used via the native user interface by pressing Tab.[9]

Popups
Popup windows “are scoped to the tab they came from” and will not appear outside the tab unless the user explicitly drags them out. It is not clear whether they also run in their own process.[9]

Rendering engine
Chrome uses the WebKit rendering engine on advice from the Android team.[9]

Tabs
Tabs are the primary component of Chrome’s user interface and as such have been moved to the top of the window rather than below the controls (similar to Opera). This subtle change is in contrast to many existing tabbed browsers which are based on windows containing tabs. Tabs (including their state) can be seamlessly transferred between window containers by dragging. Each tab has its own set of controls, including the Omnibox URL box.[9]

Web applications

Web applications can be launched in their own streamlined window without the Omnibox URL box and browser toolbar. This limits the browser chrome so as not to “interrupt anything the user is trying to do”, allowing web applications to run alongside local software (similar to Mozilla Prism, Adobe AIR and Fluid).

Source Wikipedia

Click Here to Download the new Browser and look out for loads of new features being released over the next few months

New UK Marketing Law: How Does It Affect You?

Monday, July 28th, 2008

In May 2008 the government released some major changes to Consumer Protection Law which affects many other areas of marketing and promotions. In this post we’ll give you a quick outline of what’s to look out for and some sources to read up in more detail how the new laws will affect your online marketing and how it applies to you using social networks and blogs to promote your services.

The two new laws controlling business-to-consumer and business-to-business promotions law. Are as follows the:

  • Consumer protection from Unfair Trading Regulations (CPRs).
  • Business Protection from Misleading Business Practice (BPRs)

Consumer protection from Unfair Trading Regulations (CPRs)

These Regulations implement Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices.

The Consumer Protection from Unfair Trading Regulations 2008 is a UK law which came into effect in May 2008 which applies across many aspects of online marketing including privacy (spam), distance selling and advertising.

The UK regulations to protect consumers from unfair, misleading or aggressive marketing practices.

All marketers are advised to view this summary guide of implications for marketers and businesses from the OFT which advises businesses on marketing practices

It covers the 31 principles in 5 areas that are banned outright. The 5 categories are:

  • Falsely claiming accreditation:
  • Pricing and product/service information
  • Promotional activities
  • Competitions and Prize Draws
  • Sales and After-Sales Service

Business Protection from Misleading Business Practice (BPRs)

Here is a summary of the Business Protection from Misleading Business Practice (BPRs) - the main implications are for comparative advertising.

Implications for marketing via blogs and social networks

Of particular importance to Web 2.0 / digital marketing approaches is the emphasis on advertiser transparency.

The law is media neutral, so it doesn’t explicitly reference the web, blogs, or social networks, but this is what a strict interpretation means.

For example, in their guidance the IAB have noted that this effectively “bans the practice of falsely advertising on social media sites, creating fake blogs and pretending the blogger is a consumer”.

One recent example was a company director using a pseudonym to comment favourably on his own company in a social network. This is now illegal.

The relevant section states that commercial practices which are unfair include “Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.”

This suggests that companies who have created fake blogs (flogs) could run into trouble in future:

  • The Sony “All I Want for Christmas” flog which claimed to be by a boy who wanted a PS3 for Christmas
  • Wal-Mart blog of 2 people camping out in Wal Mart car parks and incidentally praising staff, service and selection…
  • McDonalds 4Railways flog about someone obsessing about getting four railway cards in McDonalds monopoly game.

Moderation of posts in social networks and forums

A related issue, not covered under this law is that for a forum, that from a legal standpoint it may be better to not moderate a forum, since if you do, you become responsible for the material that appears.

This Out-Law article explains best practice for moderation of forum and blog posts.

Reference: Dave Chaffey

Google’s Knol: Like Wikipedia But With Content Ownership?

Friday, July 25th, 2008

Google Knol
Knol is Google’s version of Wikipedia, where every hosted article is written by an author who actually knows something about the article’s topic.

What makes it different from Wikipedia? Well Google say the difference with Knol is that it places emphasis on central, named authorship on each article rather than anonymous collaboration as found on Wikipedia. In addition Knol also has opportunities for authors to advertise on their articles, so offering the added bonus of being able to make a few quid off the back of their wise words!

Fancy being an Author?

Similar to Wikipedia, Google’s Knol is attempting to combine the vast amounts of knowledge inside people’s heads and to then make it more widely available via the Web, the main difference between the 2 resources is that Google’s Knol is wanting to pull out that knowledge primarily from one specific authoritative head.

“The key principle behind Knol is authorship,” said Google employees Cedric Dupont and Michael McNally.

“Every Knol will have an author (or group of authors) who put their name behind their content. It’s their Knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good,” they said.

What about Collaboration?

Although Google wants to push the author as expert, they aren’t going to ignore the wisdom of the masses and so with “moderated collaboration,” anyone reading an article can make suggested edits to a Knol, the author can then either choose to accept, reject or modify the suggestions and but always remain in control of the content.

Also Knols are will work like a Blog post where readers can submit comments, rate or write a review of any knol.

Knol will be a conversation open to everyone, not just the experts,” Paul Saffo, an independent technology forecaster, told TechNewsWorld.

“It’ll be entertaining, I’m sure — there’ll be UFO (unidentified flying object) nuts writing very authoritatively on their chosen subject,” he added.

So what’s in it for Google?

Google have set Knol up so that any author can if they wish sign up to their AdSense programme from which Google can then serve up advertisements specified by the author next to their Knol. This means the author can earn some cash for sharing their knowledge and Google cake some money of the back of Google Adwords.

It would seem authors have begun to take advantage of the financial potential of Knol already, someone has put an article together for for laying laminate flooring complete with photos and in depth descriptions of best practice.

As of press time, the Knol had 0 comments and a 5 star rating on a scale to 5 and 2 ads for shops selling laminate flooring!

To check out the public Google Knol beta, click here and start reading or writing your articles!

YouTube User IDs to stay private.

Wednesday, July 16th, 2008

In the $1 billion law suit accusing YouTube of copyright infringement, Viacom won’t be told the names of users who watch video clips on the Google owned site.

Viacom, are suing YouTube for $1 billion, saying that Youtube became the size that they are now by allowing TV shows produced by the media giant on their website.

The High Court Judge overseeing the case originally ordered YouTube to hand over their entire database of records which would include usernames, IP addresses and viewing habits.  This would allow Viacom to prove that copyrighted material, such as ‘Spongebob Squarepants’ and ‘The Daily Show with John Stewart’ were more heavily watched than the amature clips that YouTube promotes.

To protect user privacy and preserve the integrity of the website, YouTube argued that the user id’s and IP addresses were unnecessary and that viewing habits could be analysed without this data.

Any data released to Viacom will be under a court enforced confedentiality order and Viacom has said it will not use any of the data to persue individual users.

Read More

Google Friend Connect Set To Mix Things Up

Thursday, July 10th, 2008

Search giant, Google are currently testing one of their newest toys to enter the social networking arena.  Google Friend Connect will allow you to add social features, provided by Google and their OpenSocial developer community, to your own website with a simple cut and paste.

Still in the testing phase at the moment, this promises to be a revolutionary step in the way we use social networking. With absolutely no programming experience necessary to add these features to your site, anyone will be able to create their very own social network website based around their favourite topic.

NetInsight eBusiness Consultancy


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