Google, Microsoft and many other companies have been pushing for the FCC to make TV white space frequencies available for broadband purposes whilst others attempt to stop it. (more…)
Google CEO says he is not planning to delay the search advertising deal with Yahoo Inc any longer. (more…)
In June of this year Google and Yahoo brokered a deal in which Google would provide a portion of the advertising on Yahoo for a slice of the revenue. (more…)
A huge number of companies rely on Google’s AdWords system to deliver visitors to their sites, with many hours invested in setting up, developing and refining their Campaigns. However Google is planning the release of a new judging system in the next few days that could have a major impact for current AdWords users.
The main change that the company announced on Monday is how AdWords calculates Quality Scores, this is used to determine the order of each ad for the the Keyword/Phrase entered. The update it is that this will now be calculated in real-time as a Google user performs a search, this happens along side the current practice of analysing click-through rates. In addition Google have said that it will be analysing landing page quality less frequently than previously.
Other changes are that Google is halting its practice of “inactive for search’ for keywords that it deems would yield little (if any) impressions. Google said that all keywords will now be available on Google and although those keywords will probably still yield less than ideal results, they may add some impressions for those sites using them.
Finally, and probably most importantly, Google announced it will replace “minimum bid” prices with “first page bid estimates,” which will probably see rates go up. I real term this means on those keywords that have few advertisers bidding for placement, the new bid estimate should be close to the old minimum bid. But for those companies that want first-page placement on keywords that are more popular among advertisers, the cost could be “significantly higher.”
Google didn’t give any word on exactly when the new system will be rolled out, but it should happen over the next few days.
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The newest search engine on the block, Cuil, has already been put under fierce scrutiny. Launched as a challenger to Google, Cuil has received criticism regarding its unorthodox approach to displaying search results.
According to Think Eyetracking the layout goes against the habitualised search behaviour of Google users. Their finding suggest that using the current layout, the site is destined to fail.
According to their eye tracking study focussing on the search results page, users were confused as to where to look on the page and showed inconsistency in their visual behaviour. Users described the search engine as ‘too busy’, ‘long-winded’ and ‘wordy’.
Cuil, a search engine set up by ex Google employees, displays results differently and also claims to search 3 times more websites than Google and 10 times more than Microsoft Live. Unlike Google, who use popularity (back-linking etc) and page relevance to judge a page rank, Cuil uses solely the content on a website to calculate its relevance to your search words.
Although it is good to see a serious contender to the well known search giant, it is evident that Cuil will need to step up the game if they intend to poach the traditional Google searchers. Trying to change a tried and tested method at this stage in the game may prove to be a little more tricky than first anticipated.
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