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Archive for the ‘eCommerce’ Category

Google Makes It Easier To Publish To Google Product Search

Wednesday, September 10th, 2008

Google Base

Google has recently announced that it will be introducing a new uploading option to it’s Google Product Search service (Google Base or Froogle) to make it easier for e-tailers who already have existing DataFeeds with other 3rd party sites. They will be able to submit information to Google Product Search using existing DataFeeds they’ve already prepared for other shopping engines, such as Shopping.com & Shopzilla.

This is what Google had to say on their Google Base Blog, “You can take advantage of this option when you register your data feed in your account. Select the type of feed you’re registering and then chose from a drop-down list of feed formats. We’ll automatically format your feeds for proper integration and uploading into Google Product Search.”

However if you are already submitting feeds in the Google Base format to Google Product Search then Google says providers should continue submitting feeds in this way to take advantage of optional and custom attributes. For more details and step-by-step instructions about uploading with alternative feed formats, visit the Help Centre article.

Google Chrome, Google to compete with FireFox & IE

Wednesday, September 3rd, 2008

The Google machine has rolled out another huge leap forward for the Search Engine giant Google Chrome

This new browser is set to throw a spanner in the works for the big players in the market namely Internet Explorer, FireFox & Safari, as Google is such an trusted and established brand we’re sure the take up from the industry will be huge and this will very quickly filter down to the home users.

Why Did Google Release Chrome?

This is what they have said:

“Since we spend so much time online, we began seriously thinking about what kind of browser could exist if you started from scratch and built on the best elements out there. We realised that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.”

We have had quick play around with the new browser and so far it’s all looking good, the browser although laid out slightly different to others, is easy to use, intuitive and has very fast loading times. Considering this is a Beta launch we didn’t find any obvious issues that the general web user might run into.

What does it Do?

Basically it does what every other Web Browser does, however they have designed this from scratch with the future of the internet in mind so it’s been done to maximise the use of Video, games, applications, interactivity etc…

Here is a list if features:

# One box for everything
# New Tab page
# Application short cuts
# Dynamic tabs
# Crash control
# Incognito mode
# Safe browsing
# Instant bookmarks
# Importing settings
# Simpler downloads

Click Here For Videos

What Does It Do Better?

The Primary design goals of Google Chrome were improvements in security, speed and stability compared to existing browsers:

Security

Blacklists

Chrome periodically downloads updates of two blacklists (one for phishing and one for malware) and warns users when they attempt to visit a harmful site. This service is also made available for use by others via a free public API called “Google Safe Browsing API”. In the process of maintaining these blacklists, Google also notifies the owners of listed sites who may not be aware of the presence of the harmful software.

Sandboxing
Each tab in Chrome is sandboxed to “prevent malware from installing itself” or “using what happens in one tab to affect what happens in another”. Following the principle of least privilege, each process is stripped of its rights and can compute but can not write files or read from sensitive areas (e.g. documents, desktop)—this is similar to “Protected Mode” that is used by Internet Explorer 7 on Windows Vista. The Sandbox Team is said to have “taken this existing process boundary and made it into a jail”[11]; for example malicious software running in one tab is unable to sniff credit card numbers, interact with the mouse or tell “Windows to run an executable on start-up” and will be terminated when the tab is closed. This enforces a simple computer security model whereby there are two levels of multilevel security (user and sandbox) and the sandbox can only respond to communication requests initiated by the user.[9]

Plugins
Plugins such as Adobe Flash Player are typically not standardised and as such cannot be sandboxed like tabs. These often need to run at or above the security level of the browser itself. To reduce exposure to attack, plugins are run in separate processes that communicate with the renderer, itself operating at “very low privileges” in dedicated per-tab processes. Plugins will need to be modified to operate within this software architecture while following the principle of least privilege.[9]

Speed

JavaScript
The Javascript virtual machine was considered a sufficiently important project to be split off (like Adobe/Mozilla’s Tamarin) and handled by a separate team in Denmark. Existing implementations were designed “for small programs, where the performance and interactivity of the system weren’t that important” but web applications like Gmail “are using the web browser to the fullest when it comes to DOM manipulations and Javascript”. The resulting V8 JavaScript engine has features such as hidden class transitions, dynamic code generation, and precise garbage collection.[9] Tests by Google show that V8 is about twice as fast as Firefox 3 and the Safari 4 beta.[12]

Several websites have performed benchmark tests using the Sunspider JavaScript Benchmark tool as well as Google’s own set of computationally intense benchmarks, which includes ray tracing and constraint solving.[13] They unanimously report that it performs much faster than all competitors, including Safari, Firefox 3, Internet Explorer 7 and Internet Explorer 8.[14][15][16][17] While Opera has not been compared to Chrome yet, in previous tests, it has been shown to perform a bit slower than Firefox 3, which in turn is slower than Chrome.[18][19]

Stability

Multiprocessing
The Gears team were considering a multithreaded browser (noting that a problem with existing web browser implementations was that they are inherently single-threaded) and Chrome implemented this concept with a multiprocessing architecture similar to the one developed by Opera in 1994, or that recently implemented by Internet Explorer 8. A separate process is allocated to each task (tabs, plugins, etc.), as is the case with modern operating systems. This prevents tasks from interfering with each other, which is good for both security and stability; an attacker successfully gaining access to one application does not gain access to all, and failure in one application results in a Sad Tab screen of death, similar to the well-known Sad Mac. This strategy exacts a fixed per-process cost up front but results in less memory bloat overall as fragmentation is confined to each process and no longer results in further memory allocations.[citation needed]

Task Manager
Chrome features a process management utility called the Task Manager which allows the user to “see what sites are using the most memory, downloading the most bytes and abusing [their] CPU” (as well as the plugins which run in separate processes) and terminate them.[9]

User interface

The main user interface includes back, forward, refresh, bookmark, go and cancel options. The options are similar to Safari, while the settings location is similar to Internet Explorer 7/8. The minimize, maximize and close window buttons are based on Windows Vista.

Gears
Chrome includes Gears which adds developer features that may or may not become web standards, typically relating to the building of web applications (including offline support).[9]

New Tab Page
Chrome replaces the browser home page which is displayed when a new tab is created with a New Tab Page. This shows[20] thumbnails of the nine most visited web sites along with the sites most often searched, recent bookmarks and recently closed tabs.[9] This concept appeared first with Opera’s Speed Dial.

Omnibox
The Omnibox is the URL box at the top of each tab, based on the one in Opera. It includes autocomplete functionality but will only autocomplete URLs that were manually entered (rather than all links), search suggestions, top pages (previously visited), popular pages (unvisited) and text search over history. Search engines can also be captured by the browser when used via the native user interface by pressing Tab.[9]

Popups
Popup windows “are scoped to the tab they came from” and will not appear outside the tab unless the user explicitly drags them out. It is not clear whether they also run in their own process.[9]

Rendering engine
Chrome uses the WebKit rendering engine on advice from the Android team.[9]

Tabs
Tabs are the primary component of Chrome’s user interface and as such have been moved to the top of the window rather than below the controls (similar to Opera). This subtle change is in contrast to many existing tabbed browsers which are based on windows containing tabs. Tabs (including their state) can be seamlessly transferred between window containers by dragging. Each tab has its own set of controls, including the Omnibox URL box.[9]

Web applications

Web applications can be launched in their own streamlined window without the Omnibox URL box and browser toolbar. This limits the browser chrome so as not to “interrupt anything the user is trying to do”, allowing web applications to run alongside local software (similar to Mozilla Prism, Adobe AIR and Fluid).

Source Wikipedia

Click Here to Download the new Browser and look out for loads of new features being released over the next few months

Google’s Knol: Like Wikipedia But With Content Ownership?

Friday, July 25th, 2008

Google Knol
Knol is Google’s version of Wikipedia, where every hosted article is written by an author who actually knows something about the article’s topic.

What makes it different from Wikipedia? Well Google say the difference with Knol is that it places emphasis on central, named authorship on each article rather than anonymous collaboration as found on Wikipedia. In addition Knol also has opportunities for authors to advertise on their articles, so offering the added bonus of being able to make a few quid off the back of their wise words!

Fancy being an Author?

Similar to Wikipedia, Google’s Knol is attempting to combine the vast amounts of knowledge inside people’s heads and to then make it more widely available via the Web, the main difference between the 2 resources is that Google’s Knol is wanting to pull out that knowledge primarily from one specific authoritative head.

“The key principle behind Knol is authorship,” said Google employees Cedric Dupont and Michael McNally.

“Every Knol will have an author (or group of authors) who put their name behind their content. It’s their Knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good,” they said.

What about Collaboration?

Although Google wants to push the author as expert, they aren’t going to ignore the wisdom of the masses and so with “moderated collaboration,” anyone reading an article can make suggested edits to a Knol, the author can then either choose to accept, reject or modify the suggestions and but always remain in control of the content.

Also Knols are will work like a Blog post where readers can submit comments, rate or write a review of any knol.

Knol will be a conversation open to everyone, not just the experts,” Paul Saffo, an independent technology forecaster, told TechNewsWorld.

“It’ll be entertaining, I’m sure — there’ll be UFO (unidentified flying object) nuts writing very authoritatively on their chosen subject,” he added.

So what’s in it for Google?

Google have set Knol up so that any author can if they wish sign up to their AdSense programme from which Google can then serve up advertisements specified by the author next to their Knol. This means the author can earn some cash for sharing their knowledge and Google cake some money of the back of Google Adwords.

It would seem authors have begun to take advantage of the financial potential of Knol already, someone has put an article together for for laying laminate flooring complete with photos and in depth descriptions of best practice.

As of press time, the Knol had 0 comments and a 5 star rating on a scale to 5 and 2 ads for shops selling laminate flooring!

To check out the public Google Knol beta, click here and start reading or writing your articles!

Buy Products Through Your TV Via Amazon!

Wednesday, July 23rd, 2008

TiVo amazon This serveice is currently only available in the America through TiVo a sort of SKY equivelent,it lets users easily buy products they see on television programs. When a featured product is shown, the user presses a button to purchase it, and Amazon takes care of the rest.

TiVo has joined forces with Amazon to create an interactive system that will let viewers buy products featured on TV shows simply by using their remote. TiVo Product Purchase will present options on the screen and give users the opportunity to order without interrupting the program.

So if your sat watching a chat show like Oprah and a guest is promoting a new book or DVD then and you decide you want it, then all you need to do is click a button on you remote and Amazon will wing your order to you without you even having to stop watching the show!

Some of teh big playes in America “The Oprah Winfrey Show,” “The Ellen DeGeneres Show,” and “The Colbert Report” are among the programs already on board.

There is currently nothing in place here in the UK for this service, but we’re sure if it is a sucess over in theStates then it’s just a matter of time before SKY, Virgin or BT start to roll it out!

Magento Ecommerce Launches Version 1.1

Thursday, July 10th, 2008

Magento is a great new piece of open source eCommerce software, and they are soon to be releasing an update Version 1.1.

We here at NetInsight believe that Magento is the leading light in open source ecommerce and can’t wait for the new version to be released, they had added a number of new features to the already substantial list which just keeps pushing this great platform away from the competition.

Here’s what’s new:
1. Performance Improvements: Since the 1.0 release we have been working on improving the performance of Magento and the 1.1 release will see further gains (as much as 40% performance improvements in the catalog and sales modules).
2. Admin UI improvements:
Changes will be made to only load data when necessary, improving the responsiveness of the Admin Panel.
3. Web Services API:
A highly requested feature which will make integrating Magento with 3rd party software much easier. The API will be added for the catalog, customers and sales modules.
4. Virtual Products:
These products which do not require shipping information and/or inventory management add to Magento’s product types by allowing for store owners to more easily create and manage products.
5. Customer Defined Product Options:
This functionality will allow customers to define text, images, etc. for products.
6. Bundled Products:
One of the most exciting features, this will allow store owners to create built to order products and will further extend the product options available in Magento.
7. Improved support for EU and Canadian taxes:
The tax rules and functionalities for EU and Canadian taxes will be added to the Core, which should be especially exciting to the Magento community outside of the US.

Check out the video from two of the developers Yoav Kutner and Chris Marshall:

NetInsight eBusiness Consultancy


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