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The Big 3 Major Search Engines Google, Yahoo & Microsoft (links are to their separate announcements) have all agreed to Follow “Canonical Tag” in an attempt to reduce duplicate content across the web.

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We decided to come up with the ‘Google Analytics Top 10 Plugins & Hacks’ once we had got to grips with Google Analytics new Enterprise Class features. Since then we have been on the lookout for the best plugins & hacks so you can get the very best out of Google Analytics. (more…)

For the last year the Google Analytics team have been gathering feature requests from customers, web analytics experts and users of other web analytics tools. This was in order to find out what additional functionality Google Analytics needed to make it more powerful, flexible, and useful as a web analytics tool. (more…)

The Online auction website eBay announced today that it is to lay off 1,000 employees, which is 10% of its workforce, as part of a move to streamline the business due to slowing growth in its internet sales. (more…)

IE8 ‘In Private’ browser privacy functions have put the cat among the pigeons in the online advertising world. (more…)

BT to roll out testing of a controversial online ad monitoring service branded ‘BT Webwise’. (more…)

Google CEO says he is not planning to delay the search advertising deal with Yahoo Inc any longer. (more…)

It’s only been 48 hours since news of bank mergers begun to leak out, but already potential domain names corresponding these mergers are being hoarded and sold on eBay. (more…)

With all the problems of the current National & Global economy many people in the industry would have predicted that TV advertising was going to suffer. This along side the predicted ‘Death of TV’ which has been speculated over for years due to the accountability offered by digital advertising, making television advertising a lot less compelling.

However in a report in AdWeek, “national advertisers are expected to finalize fourth-quarter prime-time upfront advertising ‘holds’ to ‘orders’ of more than $2 billion.“

AdWeek then goes on to say that :
“…most advertisers will not abandon national television in the fourth quarter, with just about every marketer planning to spend as much, or even more, than they committed in the May upfront.“

This has obviously got many people in the industry confused, but it would seem there is an easy explanation; one of the media buyers, AdWeek spoke to, believes that the main contributor to the surprisingly buoyant television advertising market is the digital advertising market.

“One media buyer said he believes the broadcast networks’ ability to offer digital ads as an extension of TV buys also has motivated many advertisers to stick with Plan A. ‘I sense clients are realizing that TV and digital ads are very complementary, and driving TV viewers to a Web site for more information can help close a sale,’ the buyer said.“

If this is true then this can only be good news for everyone, and it would suggest that there is a definite opportunity for advertisers who offer multi-platform advertising deals TV, Web, Magazines, Newspapers etc…

To put it simply digital doesn’t need to be positioned as a superior competitor to broadcast, print, etc… but in fact part of the mix, just another advertising medium!

It stands to reason that the companies who will benefit most from this “integrated advertising” are broadcast networks and other big media companies. However this does not rule out the smaller guys, who as long as they act smart can also look to combine the best of all worlds.

In more recent years that the worlds of media and advertising have become highly-specialized and those who will thrive in the media and advertising business today will be those who focus their energies on taking advantage of synergies, not those who are focused on creating conflicts.

To talk to a completely impartial eBusiness consultant call 0800 6226 975 or contact us here.