Based on the Nielsen Online Marketing Charts we have 10 of the Best 10 converting websites for December 2008*. These have been based on Nielson Panel data and are calculated by toolbar user to final conversion. The Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers or No. of unique visitors. (more…)
A recent report from ‘Foresee Results’ - Top 30 UK Online Retail Satisfaction Index has indicated that free delivery is a critical factor in the buying process a customer goes through when deciding who and where to buy from.
We decided to come up with the ‘Google Analytics Top 10 Plugins & Hacks’ once we had got to grips with Google Analytics new Enterprise Class features. Since then we have been on the lookout for the best plugins & hacks so you can get the very best out of Google Analytics. (more…)
For the last year the Google Analytics team have been gathering feature requests from customers, web analytics experts and users of other web analytics tools. This was in order to find out what additional functionality Google Analytics needed to make it more powerful, flexible, and useful as a web analytics tool. (more…)
IE8 ‘In Private’ browser privacy functions have put the cat among the pigeons in the online advertising world. (more…)
A huge number of companies rely on Google’s AdWords system to deliver visitors to their sites, with many hours invested in setting up, developing and refining their Campaigns. However Google is planning the release of a new judging system in the next few days that could have a major impact for current AdWords users.
The main change that the company announced on Monday is how AdWords calculates Quality Scores, this is used to determine the order of each ad for the the Keyword/Phrase entered. The update it is that this will now be calculated in real-time as a Google user performs a search, this happens along side the current practice of analysing click-through rates. In addition Google have said that it will be analysing landing page quality less frequently than previously.
Other changes are that Google is halting its practice of “inactive for search’ for keywords that it deems would yield little (if any) impressions. Google said that all keywords will now be available on Google and although those keywords will probably still yield less than ideal results, they may add some impressions for those sites using them.
Finally, and probably most importantly, Google announced it will replace “minimum bid” prices with “first page bid estimates,” which will probably see rates go up. I real term this means on those keywords that have few advertisers bidding for placement, the new bid estimate should be close to the old minimum bid. But for those companies that want first-page placement on keywords that are more popular among advertisers, the cost could be “significantly higher.”
Google didn’t give any word on exactly when the new system will be rolled out, but it should happen over the next few days.
Call NetInsight on 0800 6226 975 or email us here.
Optimise your website and each £1 you spend will go much further.
Say it costs you £1 to get 100 visitors and out of those 100 visitors 1% becomes a customer. You get 1 customer for every £1 you spend. Up your conversion rate to 2% by testing and optimising different elements of your site and you get 2 customers for every £1 you spend. You’re getting twice the sales without paying for more visitors!
Optimising your website can make your money go much further and reduces the need to spend money on getting visitors to your site.
Why pay to get more traffic to your site when you can turn your current visitors into buyers or hot leads!
There is no escaping the simple fact that the majority of visitors will leave a website without buying anything or making an enquiry.
It is however vital that we begin to embrace the idea that the solution is not to bring in more visitors before making the most of the ones we already have. Turning more of your existing visitors into customers makes your marketing more efficient and reduces your costs in the long run.
Online giant, Amazon has been doing it since the beginning, and it has been their long term key to success.
People want their stuff, and they want it fast. Don’t play hide-and-seek with your products or services.
Show people what they came to see on your website and they’re more likely to spend their money or make an enquiry. As obvious as it sounds, not a lot of websites do it!
A major part of optimising your site is making the site as user friendly as possible whilst not losing track of good design. In order to take advantage of your current visitors, they should be directed, subconsciously or consciously to where they want to go.
Conversion Optimisation tests how well your site achieves this on various different levels by changing different elements and monitoring the effects these changes have.
Make your money work harder instead of you. Spend less time worrying about your marketing spend and more time racking up the sales.
It can’t be denied that optimising your website to generate more sales will give you more time to relax! It will enable you to spend less time fiddling with your adwords or finding back-links to your website, and more time enjoying the fruits of your labour!
You can use that time however you please; streamlining your workforce, chatting on the phone or even organising your early retirement! The choices are endless
Once you begin optimising your website, you will wonder why you hadn’t started earlier.
You’ve got people through the door, but they just aren’t seeing what they came for.
Those are the people who have money to spend, but because you haven’t caught their eye immediately, they’ve gone elsewhere. Why lose out to someone else and miss out by having a website that doesn’t inspire your visitors to carry on clicking.
Optimising your website will stop you throwing potentially thousands of pounds away on different types of marketing. At the end of the day, the buck stops with your website. If it isn’t up to scratch, no matter how many visitors you get, you won’t get the sales you are after.
Optimising your site will prevent you from wasting valuable money and resources on visitors who aren’t going to buy.
If you run Online Marketing campaigns such as PPC, SEO, Affiliate or Email, landing pages are critical to their success. It is equally important to spend as much time developing your Landing Pages as it is developing the campaigns themselves.
Why put all that time, effort & money into sending traffic to your website if you aren’t making sure the page your visitor hits is optimised and shows them exactly what they are looking for!
As eBusiness consultants , we have seen what works and what doesn’t.
Here are our Top 5 Tips for creating successful landing pages that will ensure your Online Marketing gets you the best ROI.
1. Keep It Simple.
Todays on-line marketplace is fast paced and visitor attention spans are at their lowest. Visitors will spend very little time searching a page to see if you have what they are looking for. Your Landing Pages need to be very focused and simple.
Round Up
* Use short paragraphs
* Bullet points
* Use value propositions
2. Obvious Navigation
When a visitor has arrived at your Landing Page, they will probably have been directed from one of your PPC, SEO, Affiliates or Emails campaigns. It is essential they know where they are and how to navigate out.
Write at the top of the landing page exactly where they’ve landed so the visitor knows they are in the right place.
3. Don’t Over Complicate the Page
You don’t need to try to wow your visitors with lots of flashy videos or Flash animation. This will frustrate your visitors because all they want is the key information they were searching for, not how clever your web team are!
Again, keep it simple!
4. Spread your Calls to Action
Different visitors behave differently; some act quickly, meaning you want your call to action at the top of the page, whilst others want to take everything in and will scroll down the whole page and then take action. Therefore your main calls to action must have links at the top, bottom and in between. Make it easy for visitors to take action whenever they’re ready.
5. Try It, Measure It, Change It
Your Landing Page will not be perfect 1st time round. Ensure you have tracking installed like Google Analytics (free) and use additional tools like Google Web Optimiser (free). Track what your visitors do when they get on your site, where they click, when they exit, and which calls to action are the most effective.
Based on this information, make changes to your Landing Page to reduce exits, dead links, and improve click through and conversions rates.
Overview
You will never know exactly what is going to work best with regards to Internet marketing and specifically landing pages; trends are always changing. Your visitors are always different and their level of sophistication is growing rapidly. The technology is changing quickly and how we use online and landing pages is a work in progress.
One major trend is that offers to visitors are becoming more and more specific because the more specific the offer, the higher the conversions rate and the more qualified the lead.
It is better to have more specifically targeted landing pages ,than fewer general landing pages. So put the time into being specific and getting high quality leads rather than being lazy with your marketing chasing loads of low quality leads!
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