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Archive for 2008

Internet Foundation to Scrutinize Website Content

Monday, September 15th, 2008

Tim Berners-Lee. www.w3.org

The creator of the World Wide Web, Sir Tim Berners-Lee told the BBC that he has become concerned about the amount of unfounded information on-line. He used information about the Large Hadron Collider as an example of how we need to differentiate rumours from the truth. Several rumours that made their way across the Internet referred to the Collider creating a black hole and swallowing up the Earth.

Sir Tim and several others have created the World Wide Web Foundation, in order to increase worldwide access to the internet and keep it open & free increasing its stability & capability into the future.

The Foundation will provide accreditation to websites that satisfy a number of criteria to prove they are trustworthy sources of information.

Read more on Sir Tim’s Interview
Read More about the World Wide Web Foundation
Read More about the Large Hadron Collider
Read Stephen Fry’s Article on Sir Tim Berners-Lee

5 Very Good Reasons to Optimise Your Website

Thursday, September 11th, 2008

There are plenty of Good Reasons to Optimise Your Website but here are our top 5 which we believe will have the greatest impact to your bottom line.

1. More Bang for your Buck.

Optimise your website and each £1 you spend will go much further.

Say it costs you £1 to get 100 visitors and out of those 100 visitors 1% becomes a customer. You get 1 customer for every £1 you spend. Up your conversion rate to 2% by testing and optimising different elements of your site and you get 2 customers for every £1 you spend. You’re getting twice the sales without paying for more visitors!

Optimising your website can make your money go much further and reduces the need to spend money on getting visitors to your site.

2. You don’t know what you’ve got ‘til it’s gone

Why pay to get more traffic to your site when you can turn your current visitors into buyers or hot leads!

There is no escaping the simple fact that the majority of visitors will leave a website without buying anything or making an enquiry.

It is however vital that we begin to embrace the idea that the solution is not to bring in more visitors before making the most of the ones we already have. Turning more of your existing visitors into customers makes your marketing more efficient and reduces your costs in the long run.

Online giant, Amazon has been doing it since the beginning, and it has been their long term key to success.

3. Gimme, Gimme, Gimme!

People want their stuff, and they want it fast. Don’t play hide-and-seek with your products or services.

Show people what they came to see on your website and they’re more likely to spend their money or make an enquiry. As obvious as it sounds, not a lot of websites do it!

A major part of optimising your site is making the site as user friendly as possible whilst not losing track of good design. In order to take advantage of your current visitors, they should be directed, subconsciously or consciously to where they want to go.

Conversion Optimisation tests how well your site achieves this on various different levels by changing different elements and monitoring the effects these changes have.

4. Take a load off.

Make your money work harder instead of you. Spend less time worrying about your marketing spend and more time racking up the sales.

It can’t be denied that optimising your website to generate more sales will give you more time to relax! It will enable you to spend less time fiddling with your adwords or finding back-links to your website, and more time enjoying the fruits of your labour!

You can use that time however you please; streamlining your workforce, chatting on the phone or even organising your early retirement! The choices are endless

Once you begin optimising your website, you will wonder why you hadn’t started earlier.

5. Never leave money on the table!

You’ve got people through the door, but they just aren’t seeing what they came for.

Those are the people who have money to spend, but because you haven’t caught their eye immediately, they’ve gone elsewhere. Why lose out to someone else and miss out by having a website that doesn’t inspire your visitors to carry on clicking.

Optimising your website will stop you throwing potentially thousands of pounds away on different types of marketing. At the end of the day, the buck stops with your website. If it isn’t up to scratch, no matter how many visitors you get, you won’t get the sales you are after.

Optimising your site will prevent you from wasting valuable money and resources on visitors who aren’t going to buy.


5 of the Best - Top Landing Page Optimisation Tips

Thursday, September 11th, 2008

If you run Online Marketing campaigns such as PPC, SEO, Affiliate or Email, landing pages are critical to their success. It is equally important to spend as much time developing your Landing Pages as it is developing the campaigns themselves.

Why put all that time, effort & money into sending traffic to your website if you aren’t making sure the page your visitor hits is optimised and shows them exactly what they are looking for!

As eBusiness consultants , we have seen what works and what doesn’t.

Here are our Top 5 Tips for creating successful landing pages that will ensure your Online Marketing gets you the best ROI.

1. Keep It Simple.

Todays on-line marketplace is fast paced and visitor attention spans are at their lowest. Visitors will spend very little time searching a page to see if you have what they are looking for. Your Landing Pages need to be very focused and simple.

Round Up

* Use short paragraphs
* Bullet points
* Use value propositions

2. Obvious Navigation

When a visitor has arrived at your Landing Page, they will probably have been directed from one of your PPC, SEO, Affiliates or Emails campaigns. It is essential they know where they are and how to navigate out.
Write at the top of the landing page exactly where they’ve landed so the visitor knows they are in the right place.

3. Don’t Over Complicate the Page

You don’t need to try to wow your visitors with lots of flashy videos or Flash animation. This will frustrate your visitors because all they want is the key information they were searching for, not how clever your web team are!

Again, keep it simple!

4. Spread your Calls to Action

Different visitors behave differently; some act quickly, meaning you want your call to action at the top of the page, whilst others want to take everything in and will scroll down the whole page and then take action. Therefore your main calls to action must have links at the top, bottom and in between. Make it easy for visitors to take action whenever they’re ready.

5. Try It, Measure It, Change It

Your Landing Page will not be perfect 1st time round. Ensure you have tracking installed like Google Analytics (free) and use additional tools like Google Web Optimiser (free). Track what your visitors do when they get on your site, where they click, when they exit, and which calls to action are the most effective.

Based on this information, make changes to your Landing Page to reduce exits, dead links, and improve click through and conversions rates.

Overview

You will never know exactly what is going to work best with regards to Internet marketing and specifically landing pages; trends are always changing. Your visitors are always different and their level of sophistication is growing rapidly. The technology is changing quickly and how we use online and landing pages is a work in progress.

One major trend is that offers to visitors are becoming more and more specific because the more specific the offer, the higher the conversions rate and the more qualified the lead.

It is better to have more specifically targeted landing pages ,than fewer general landing pages. So put the time into being specific and getting high quality leads rather than being lazy with your marketing chasing loads of low quality leads!

New Cuil search engine “Destined to Fail”

Wednesday, September 10th, 2008

The newest search engine on the block, Cuil, has already been put under fierce scrutiny. Launched as a challenger to Google, Cuil has received criticism regarding its unorthodox approach to displaying search results.

According to Think Eyetracking the layout goes against the habitualised search behaviour of Google users. Their finding suggest that using the current layout, the site is destined to fail.

According to their eye tracking study focussing on the search results page, users were confused as to where to look on the page and showed inconsistency in their visual behaviour. Users described the search engine as ‘too busy’, ‘long-winded’ and ‘wordy’.

Think Eyetracking Cuil User Behaviour

Cuil, a search engine set up by ex Google employees, displays results differently and also claims to search 3 times more websites than Google and 10 times more than Microsoft Live. Unlike Google, who use popularity (back-linking etc) and page relevance to judge a page rank, Cuil uses solely the content on a website to calculate its relevance to your search words.

Although it is good to see a serious contender to the well known search giant, it is evident that Cuil will need to step up the game if they intend to poach the traditional Google searchers. Trying to change a tried and tested method at this stage in the game may prove to be a little more tricky than first anticipated.

Vital Update to Google Chrome terms of service

Wednesday, September 10th, 2008

Google Chrome

We recently posted about the new release of Google Chrome where we went into detail about the features & functionality it has built in, however what we (and Google) didn’t spot but you the eagle eyed bloggers did, was their unreasonable terms of service.

More specifically ‘Section 11 of Google Chrome’s terms of service attempts to give Google rights to any user-generated content “submitted, posted or displayed on or through” the browser.’

It would seem that Google have been inundated with complaints about this, and a Google spokes person explained the oversight below;

You’ll notice if you look at our other products that many of them are governed by Section 11 of our Universal Terms of Service. This section is included because, under copyright law, Google needs what’s called a “license” to display or transmit content.

So to show a blog, we ask the user to give us a license to the blog’s content. (The same goes for any other service where users can create content.) But in all these cases, the license is limited to providing the service. In Gmail, for example, the terms specifically disclaim our ownership right to Gmail content.

So for Google Chrome, only the first sentence of Section 11 should have applied. We’re sorry we overlooked this, but we’ve fixed it now, and you can read the updated Google Chrome terms of service. If you’re into the fine print, here’s the revised text of Section 11:

11. Content license from you
11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services.

This will of course take some time to be copied across the 40+ languages, but we feel this is a fair response and the right outcome has been achieved!

Google Makes It Easier To Publish To Google Product Search

Wednesday, September 10th, 2008

Google Base

Google has recently announced that it will be introducing a new uploading option to it’s Google Product Search service (Google Base or Froogle) to make it easier for e-tailers who already have existing DataFeeds with other 3rd party sites. They will be able to submit information to Google Product Search using existing DataFeeds they’ve already prepared for other shopping engines, such as Shopping.com & Shopzilla.

This is what Google had to say on their Google Base Blog, “You can take advantage of this option when you register your data feed in your account. Select the type of feed you’re registering and then chose from a drop-down list of feed formats. We’ll automatically format your feeds for proper integration and uploading into Google Product Search.”

However if you are already submitting feeds in the Google Base format to Google Product Search then Google says providers should continue submitting feeds in this way to take advantage of optional and custom attributes. For more details and step-by-step instructions about uploading with alternative feed formats, visit the Help Centre article.

Google Chrome, Google to compete with FireFox & IE

Wednesday, September 3rd, 2008

The Google machine has rolled out another huge leap forward for the Search Engine giant Google Chrome

This new browser is set to throw a spanner in the works for the big players in the market namely Internet Explorer, FireFox & Safari, as Google is such an trusted and established brand we’re sure the take up from the industry will be huge and this will very quickly filter down to the home users.

Why Did Google Release Chrome?

This is what they have said:

“Since we spend so much time online, we began seriously thinking about what kind of browser could exist if you started from scratch and built on the best elements out there. We realised that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.”

We have had quick play around with the new browser and so far it’s all looking good, the browser although laid out slightly different to others, is easy to use, intuitive and has very fast loading times. Considering this is a Beta launch we didn’t find any obvious issues that the general web user might run into.

What does it Do?

Basically it does what every other Web Browser does, however they have designed this from scratch with the future of the internet in mind so it’s been done to maximise the use of Video, games, applications, interactivity etc…

Here is a list if features:

# One box for everything
# New Tab page
# Application short cuts
# Dynamic tabs
# Crash control
# Incognito mode
# Safe browsing
# Instant bookmarks
# Importing settings
# Simpler downloads

Click Here For Videos

What Does It Do Better?

The Primary design goals of Google Chrome were improvements in security, speed and stability compared to existing browsers:

Security

Blacklists

Chrome periodically downloads updates of two blacklists (one for phishing and one for malware) and warns users when they attempt to visit a harmful site. This service is also made available for use by others via a free public API called “Google Safe Browsing API”. In the process of maintaining these blacklists, Google also notifies the owners of listed sites who may not be aware of the presence of the harmful software.

Sandboxing
Each tab in Chrome is sandboxed to “prevent malware from installing itself” or “using what happens in one tab to affect what happens in another”. Following the principle of least privilege, each process is stripped of its rights and can compute but can not write files or read from sensitive areas (e.g. documents, desktop)—this is similar to “Protected Mode” that is used by Internet Explorer 7 on Windows Vista. The Sandbox Team is said to have “taken this existing process boundary and made it into a jail”[11]; for example malicious software running in one tab is unable to sniff credit card numbers, interact with the mouse or tell “Windows to run an executable on start-up” and will be terminated when the tab is closed. This enforces a simple computer security model whereby there are two levels of multilevel security (user and sandbox) and the sandbox can only respond to communication requests initiated by the user.[9]

Plugins
Plugins such as Adobe Flash Player are typically not standardised and as such cannot be sandboxed like tabs. These often need to run at or above the security level of the browser itself. To reduce exposure to attack, plugins are run in separate processes that communicate with the renderer, itself operating at “very low privileges” in dedicated per-tab processes. Plugins will need to be modified to operate within this software architecture while following the principle of least privilege.[9]

Speed

JavaScript
The Javascript virtual machine was considered a sufficiently important project to be split off (like Adobe/Mozilla’s Tamarin) and handled by a separate team in Denmark. Existing implementations were designed “for small programs, where the performance and interactivity of the system weren’t that important” but web applications like Gmail “are using the web browser to the fullest when it comes to DOM manipulations and Javascript”. The resulting V8 JavaScript engine has features such as hidden class transitions, dynamic code generation, and precise garbage collection.[9] Tests by Google show that V8 is about twice as fast as Firefox 3 and the Safari 4 beta.[12]

Several websites have performed benchmark tests using the Sunspider JavaScript Benchmark tool as well as Google’s own set of computationally intense benchmarks, which includes ray tracing and constraint solving.[13] They unanimously report that it performs much faster than all competitors, including Safari, Firefox 3, Internet Explorer 7 and Internet Explorer 8.[14][15][16][17] While Opera has not been compared to Chrome yet, in previous tests, it has been shown to perform a bit slower than Firefox 3, which in turn is slower than Chrome.[18][19]

Stability

Multiprocessing
The Gears team were considering a multithreaded browser (noting that a problem with existing web browser implementations was that they are inherently single-threaded) and Chrome implemented this concept with a multiprocessing architecture similar to the one developed by Opera in 1994, or that recently implemented by Internet Explorer 8. A separate process is allocated to each task (tabs, plugins, etc.), as is the case with modern operating systems. This prevents tasks from interfering with each other, which is good for both security and stability; an attacker successfully gaining access to one application does not gain access to all, and failure in one application results in a Sad Tab screen of death, similar to the well-known Sad Mac. This strategy exacts a fixed per-process cost up front but results in less memory bloat overall as fragmentation is confined to each process and no longer results in further memory allocations.[citation needed]

Task Manager
Chrome features a process management utility called the Task Manager which allows the user to “see what sites are using the most memory, downloading the most bytes and abusing [their] CPU” (as well as the plugins which run in separate processes) and terminate them.[9]

User interface

The main user interface includes back, forward, refresh, bookmark, go and cancel options. The options are similar to Safari, while the settings location is similar to Internet Explorer 7/8. The minimize, maximize and close window buttons are based on Windows Vista.

Gears
Chrome includes Gears which adds developer features that may or may not become web standards, typically relating to the building of web applications (including offline support).[9]

New Tab Page
Chrome replaces the browser home page which is displayed when a new tab is created with a New Tab Page. This shows[20] thumbnails of the nine most visited web sites along with the sites most often searched, recent bookmarks and recently closed tabs.[9] This concept appeared first with Opera’s Speed Dial.

Omnibox
The Omnibox is the URL box at the top of each tab, based on the one in Opera. It includes autocomplete functionality but will only autocomplete URLs that were manually entered (rather than all links), search suggestions, top pages (previously visited), popular pages (unvisited) and text search over history. Search engines can also be captured by the browser when used via the native user interface by pressing Tab.[9]

Popups
Popup windows “are scoped to the tab they came from” and will not appear outside the tab unless the user explicitly drags them out. It is not clear whether they also run in their own process.[9]

Rendering engine
Chrome uses the WebKit rendering engine on advice from the Android team.[9]

Tabs
Tabs are the primary component of Chrome’s user interface and as such have been moved to the top of the window rather than below the controls (similar to Opera). This subtle change is in contrast to many existing tabbed browsers which are based on windows containing tabs. Tabs (including their state) can be seamlessly transferred between window containers by dragging. Each tab has its own set of controls, including the Omnibox URL box.[9]

Web applications

Web applications can be launched in their own streamlined window without the Omnibox URL box and browser toolbar. This limits the browser chrome so as not to “interrupt anything the user is trying to do”, allowing web applications to run alongside local software (similar to Mozilla Prism, Adobe AIR and Fluid).

Source Wikipedia

Click Here to Download the new Browser and look out for loads of new features being released over the next few months

New UK Marketing Law: How Does It Affect You?

Monday, July 28th, 2008

In May 2008 the government released some major changes to Consumer Protection Law which affects many other areas of marketing and promotions. In this post we’ll give you a quick outline of what’s to look out for and some sources to read up in more detail how the new laws will affect your online marketing and how it applies to you using social networks and blogs to promote your services.

The two new laws controlling business-to-consumer and business-to-business promotions law. Are as follows the:

  • Consumer protection from Unfair Trading Regulations (CPRs).
  • Business Protection from Misleading Business Practice (BPRs)

Consumer protection from Unfair Trading Regulations (CPRs)

These Regulations implement Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices.

The Consumer Protection from Unfair Trading Regulations 2008 is a UK law which came into effect in May 2008 which applies across many aspects of online marketing including privacy (spam), distance selling and advertising.

The UK regulations to protect consumers from unfair, misleading or aggressive marketing practices.

All marketers are advised to view this summary guide of implications for marketers and businesses from the OFT which advises businesses on marketing practices

It covers the 31 principles in 5 areas that are banned outright. The 5 categories are:

  • Falsely claiming accreditation:
  • Pricing and product/service information
  • Promotional activities
  • Competitions and Prize Draws
  • Sales and After-Sales Service

Business Protection from Misleading Business Practice (BPRs)

Here is a summary of the Business Protection from Misleading Business Practice (BPRs) - the main implications are for comparative advertising.

Implications for marketing via blogs and social networks

Of particular importance to Web 2.0 / digital marketing approaches is the emphasis on advertiser transparency.

The law is media neutral, so it doesn’t explicitly reference the web, blogs, or social networks, but this is what a strict interpretation means.

For example, in their guidance the IAB have noted that this effectively “bans the practice of falsely advertising on social media sites, creating fake blogs and pretending the blogger is a consumer”.

One recent example was a company director using a pseudonym to comment favourably on his own company in a social network. This is now illegal.

The relevant section states that commercial practices which are unfair include “Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.”

This suggests that companies who have created fake blogs (flogs) could run into trouble in future:

  • The Sony “All I Want for Christmas” flog which claimed to be by a boy who wanted a PS3 for Christmas
  • Wal-Mart blog of 2 people camping out in Wal Mart car parks and incidentally praising staff, service and selection…
  • McDonalds 4Railways flog about someone obsessing about getting four railway cards in McDonalds monopoly game.

Moderation of posts in social networks and forums

A related issue, not covered under this law is that for a forum, that from a legal standpoint it may be better to not moderate a forum, since if you do, you become responsible for the material that appears.

This Out-Law article explains best practice for moderation of forum and blog posts.

Reference: Dave Chaffey

Google’s Knol: Like Wikipedia But With Content Ownership?

Friday, July 25th, 2008

Google Knol
Knol is Google’s version of Wikipedia, where every hosted article is written by an author who actually knows something about the article’s topic.

What makes it different from Wikipedia? Well Google say the difference with Knol is that it places emphasis on central, named authorship on each article rather than anonymous collaboration as found on Wikipedia. In addition Knol also has opportunities for authors to advertise on their articles, so offering the added bonus of being able to make a few quid off the back of their wise words!

Fancy being an Author?

Similar to Wikipedia, Google’s Knol is attempting to combine the vast amounts of knowledge inside people’s heads and to then make it more widely available via the Web, the main difference between the 2 resources is that Google’s Knol is wanting to pull out that knowledge primarily from one specific authoritative head.

“The key principle behind Knol is authorship,” said Google employees Cedric Dupont and Michael McNally.

“Every Knol will have an author (or group of authors) who put their name behind their content. It’s their Knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good,” they said.

What about Collaboration?

Although Google wants to push the author as expert, they aren’t going to ignore the wisdom of the masses and so with “moderated collaboration,” anyone reading an article can make suggested edits to a Knol, the author can then either choose to accept, reject or modify the suggestions and but always remain in control of the content.

Also Knols are will work like a Blog post where readers can submit comments, rate or write a review of any knol.

Knol will be a conversation open to everyone, not just the experts,” Paul Saffo, an independent technology forecaster, told TechNewsWorld.

“It’ll be entertaining, I’m sure — there’ll be UFO (unidentified flying object) nuts writing very authoritatively on their chosen subject,” he added.

So what’s in it for Google?

Google have set Knol up so that any author can if they wish sign up to their AdSense programme from which Google can then serve up advertisements specified by the author next to their Knol. This means the author can earn some cash for sharing their knowledge and Google cake some money of the back of Google Adwords.

It would seem authors have begun to take advantage of the financial potential of Knol already, someone has put an article together for for laying laminate flooring complete with photos and in depth descriptions of best practice.

As of press time, the Knol had 0 comments and a 5 star rating on a scale to 5 and 2 ads for shops selling laminate flooring!

To check out the public Google Knol beta, click here and start reading or writing your articles!

Buy Products Through Your TV Via Amazon!

Wednesday, July 23rd, 2008

TiVo amazon This serveice is currently only available in the America through TiVo a sort of SKY equivelent,it lets users easily buy products they see on television programs. When a featured product is shown, the user presses a button to purchase it, and Amazon takes care of the rest.

TiVo has joined forces with Amazon to create an interactive system that will let viewers buy products featured on TV shows simply by using their remote. TiVo Product Purchase will present options on the screen and give users the opportunity to order without interrupting the program.

So if your sat watching a chat show like Oprah and a guest is promoting a new book or DVD then and you decide you want it, then all you need to do is click a button on you remote and Amazon will wing your order to you without you even having to stop watching the show!

Some of teh big playes in America “The Oprah Winfrey Show,” “The Ellen DeGeneres Show,” and “The Colbert Report” are among the programs already on board.

There is currently nothing in place here in the UK for this service, but we’re sure if it is a sucess over in theStates then it’s just a matter of time before SKY, Virgin or BT start to roll it out!


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