10 of the Best Online Retailers by Conversion Rate for December 2008
Based on the Nielsen Online Marketing Charts we have 10 of the Best 10 converting websites for December 2008*. These have been based on Nielson Panel data and are calculated by toolbar user to final conversion. The Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers or No. of unique visitors.
10 of the Best:
1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%
6. QVC 21.1%
7. Roamans 20.4%
8. Office Depot 20.2%
9. LandsEnd 19.3%
10. Victoria’s Secret 19.2%
*Source: Nielsen Online / Marketing Charts
More Useful Retail Benchmarks in December:
According to Coremetrics Benchmark, the percentage of website visits that ended up with product orders increased by 23% from November to December and fell by 2.4% compared to December, 2007. The average number of items per order and average order value fell by 19% and 11% compared to November and by 2% and 3% compared to last year.
Page Views Per Session 12.01
Product Page Views Per Session 2.99
Average Time on Site (in seconds) 503.01
Average Items/Order 4.76
Average Order Value $124.48
Shopping Cart Conversion Rate 38.16%
Shopping Cart Abandonment 61.84%
New Visitor Conversion Rate 2.69%
On-site Search Session 18.97%
* Source: Coremetrics LIVEmark Benchmarks US (PDF) - UK benchmarks PDF available.
Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.
Reference: Grokdotcom
Tags: Conversion Optimisation, conversion rate optimisation, e-commerce, online sales, retail
