3Sums Surf website Case Study

3Sums Surf is a Surf, Skate and Snowboard business based in Newton Abbot, Devon and supplies all major surf and skate brand clothing and equipment.

3Sums Surf had two stores in Devon and a small website yet they wanted to increase their web presence and make the internet the major revenue generator for their business.  They required an online solution which included a new website with higher conversion rates, SEO and order processing. 

3Sums Surf have worked with NetInsight to find the best solution for their e-business needs.

Services Used

3Sums existing website was outdated and needed revamping to compete in today’s e-commerce marketplace.  We needed to ensure the new site achieved improved conversion rates and get the best return on their planned marketing spend.

Planning Websites

We started the process by carefully planning how the 3Sums Surf website would be developed in order to get the best out of the investment.  After an in depth meeting with 3sums Surf at their HQ in Devon we constructed a personalised Website Requirements Audit which laid out our recommendations for website architecture, sales optimisation, copywriting, web design, development, search engine optimisation, digital marketing and more.

Agency Selection

We then drew up specific and thorough technical specifications. Individual documents were drawn up for all of the different agency types in order to get the most accurate quotations possible.  By sending such accurate technical briefs the Agency Selection process is made many times more efficient and the end result is always more pleasing to the client? Once we had received the proposals from all of the selected agencies we put forward our recommendations.

Web Project Management

After informing all agencies they had been selected we drew up a project plan which laid out milestones and tasks assigned to the different parties. During development all parties referred to us as representatives of the client. We managed both the requirements from 3sums themselves and also from the agencies ensuring all data and content was available on time to keep the project running smoothly.

Improve Online Sales

3sums Surf will also be using our Sales Optimisation service in order to increase their return on investment. By altering various features on the website, measuring the effectiveness and making changes accordingly we will aim to further improve their conversion rates on a consistent basis.

The Outcome
3Sums Surf have doubled their sales since launch without increasing their marketing spend. The website has generated much interest from affiliates and new suppliers alike and has been received acclaim from customers and those involved in board sports as one of the best sites in the industry.